Articles on online marketing, measurement and development. We write them from what we see in audits — and we try to make each one something you can act on without us.
On our blog we write about specific things with a specific procedure. No 'content is king' — rather exactly which three things to open in Google Search Console and what to look for there.
An online marketing audit is not a secret science, nor a tool you buy. It is an order in which you ask questions about your own numbers, and the discipline to write the answers down in one place. This guide walks you through the whole method the way we run it for clients: what to prepare, what to check in each area, and how to turn a pile of findings into a list of steps ranked by the money they will bring.
A small company has neither the budget nor the people to do SEO, ads, content and social media all at once — and it doesn't need to. Most of what really matters in online marketing can be built up step by step, if you know where to start and what can wait. This is the order that works when every euro is spent well.
When a small company tackles SEO for the first time, somebody usually offers them a package of backlinks. It is the most expensive possible first step and almost always premature. This is the order in which SEO is worth doing if you have a limited budget and want results that last.
Mistakes in the ad accounts of small and mid-sized companies repeat so reliably that they can be written down as a list — and most of them cost money every single day until somebody fixes them.
An audit is not for companies that are failing. It is for companies that cannot say why they are succeeding or failing. Here are five situations where it makes sense to stop adding budget for a moment and look at where it is leaking instead.
Find out what unoptimised marketing is costing you
We will take a no-obligation look at your website, campaigns and analytics. Within two working days you will know whether an audit makes sense for you and what it would actually bring.
