About us
A small software company from Žilina that would rather tell you an uncomfortable truth than a comfortable estimate. We build custom software and optimise online marketing — and both meet in a single team.
How we got here
CData started as a two-person software company built by people who had spent years on projects for transport, banking and public administration, but also on building websites and landing pages together with the SEO, graphics, design and branding that go with them. We produced print materials and looked after social media too.
Over time it became clear that clients need more than a system that works and looks good — they need people to arrive at it. That is how we came to content marketing, to online marketing in general and to campaigns. And because we are both a technical and a marketing company, we started doing it the way we know how: with measurement, by following the journey of a potential customer, by asking the right questions, with data and with a search for where the money leaks.
Today we are a team that can audit a client's online marketing, show them where the biggest loss is and then fix it — in design as well as technically and functionally. That combination is why companies come to us — and why they stay after the first project.
How we work
We talk numbers, not impressions
Every recommendation is backed by data from your own accounts. When it is not, we say it is a hypothesis and propose how to test it.
We do not sell work you do not need
If a problem can be solved by configuration instead of development, you will hear it — even when that is bad for us. A long-term relationship is worth more than one invoice.
You talk to the people doing the work
We are a small company, so you communicate directly with the person working on your project. No layer of account managers between the brief and the work.
Why Žilina
We are based on Trnavská street in Žilina and we like meeting regional clients in person — during an audit an hour around one table is often worth more than ten e-mails. We serve the rest of Slovakia remotely and it works just as well.
Who you will be working with
Ing. Katarína Bedušová
Runs the company and looks after clients and online marketing. She performs the audits, sets up measurement and explains the results so that an owner who has never opened Google Analytics can follow them. She is the first person you will meet.
- +421 910 552 601
- katarina.bedusova [at] cdata.sk
- katarina.bedusova
Ing. Marek Beduš
Owns the technical side — architecture, development and security. He has delivered projects for e-government, banking and transport, where a system must not stop. When an audit hits a technical root cause, he takes over.
- +421 948 069 474
- marek.bedus [at] cdata.sk
- marek.bedus
On larger projects we work with trusted external colleagues — designers, testers and specialists in particular technologies. Responsibility for the result, however, always stays with the two of us, and communication goes through us rather than a subcontractor.
What working with us looks like
At the start we agree what a finished result looks like and by when you want it. During the work you get running updates — not weekly status calls for their own sake, but a message whenever something significant moves or we need something from you. After handover we stay available for questions and small changes.
Find out what unoptimised marketing is costing you
We will take a no-obligation look at your website, campaigns and analytics. Within two working days you will know whether an audit makes sense for you and what it would actually bring.