How to do an online marketing audit: a step-by-step guide
An online marketing audit is not a secret science, nor a tool you buy. It is an order in which you ask questions about your own numbers, and the discipline to write the answers down in one place. This guide walks you through the whole method the way we run it for clients: what to prepare, what to check in each area, and how to turn a pile of findings into a list of steps ranked by the money they will bring.
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